ASDA's 10% claim doesn't work ...... at least not for me, and believe me, I'm careful. I entered my receipt into the www.asda.com\priceguarantee and I got the message opposite. Below is the bit of my original receipt that their site claims 'does not have 8 items' or whatever ... can they not count? Or could it be that I've broken the system?
Here are the items I wanted at 10% less than Morrisons were selling them:
Item | ASDA Price | Morrisons | Percentage difference |
Sugar | 68p | 49p | +39% |
Jam | 84p | 57p | +47% |
Shreddies | £2.68 | £1.19 | +125% |
The 125% is the hike for the Shreddies. Shocking!? I'll report, probably to Andy Clarke, who said recently:
'From today our price promise is backed by a copper-bottomed guarantee - if the basket of food you buy in our stores is not at least 10% than each of our major rivals, we'll put our hand in our pocket and give you back the difference.'
Andy Clarke, CEO ASDA
... and then I'll update here.